Every project starts with a business objective and ends with content that serves it. Here's a selection of producer-led work across branded content, short documentary, and campaign production.
FNB x Springbok Women’s Coaching Clinic
Ninety minutes. Two international squads. One hundred girls who showed up to be coached by the best.
This is how I produced the video for FNB's Springbok Women coaching clinic in Cape Town, commissioned by ASEM Engage.
Mercedes-Benz Commercial Vehicle Expo
Two production days. Five immersive zones. Three vehicles — the Vito, Sprinter, and all-electric eSprinter.
This is how I produced the brand photography and Hero reel for the Mercedes-Benz Commercial Vehicle Expo in Johannesburg, commissioned by Jawbone.
B20 Summit
Two production days. A Gala Dinner, a full-day conference, and a cocktail reception. One Hero reel to cover all of it.
This is how I managed the video production team for the B20 Summit 2025, commissioned by Marsh Media at the Century City Convention Centre in Cape Town.
Absa Jasiri Awards 2025
Three production days. Eight venues across Cape Town. A full crew to manage, a Hero reel to deliver, and a premium photography gallery covering every moment — from guest arrivals at the airport to the farewell dinner at Cabo Beach Club.
This is how I produced and directed the content programme for the Absa Jasiri Awards 2025, commissioned by Marsh Media.